Reviewing Shady XV for, Jesal Padania described 'Till It's Gone' as 'a stunning tour de force from a truly unique artist'. Media response to 'Till It's Gone' was generally favorable.

Yelawolf claimed that the music video, filmed in New Orleans, was 'expensive as hell', explaining that 'The imagery and the rawness of the record had to match'. The music video for 'Till It's Gone' was released on October 14, 2014. The song has been compared stylistically to Trunk Muzik 0-60 single ' Pop the Trunk'. tied the project together and made the perfect sense', noting that its guitar-based style meant it received airplay on alternative rock, country and hip hop radio stations simultaneously. Yelawolf has claimed that the song was 'the first song on the album that. PopMatters writer Charles Pitter described the song as 'melodically acoustic' in his review of Shady XV. About the music, he has described the beat as 'dope, swampy, alligator, snake-infested, gangrene, dark'. Speaking about the lyrical themes on display in 'Till It's Gone', Yelawolf has described the song as 'very aggressive' and 'very dark', and notes that 'It’s juxtaposed with this melody and the hook that gives it the power'.

The song was sampled by LD Entertainment in the production opening credits for the film Jackie.

The song was featured in the season 7 of the American crime drama television series Sons of Anarchy.

The Dan Heath remix appeared on the official soundtrack for WWE 2K16.

The song appeared in the trailers for the film Black Mass and video game Call of Duty: Black Ops III.

The live performance was recorded backstage at the Hollywood House of Blues, which Yelawolf describes as the four simply 'jamming. In January 2015, Yelawolf performed an acoustic version of the track for radio network Sirius XM with Travis Barker, Bones Owens and DJ Klever.

The single was released on iTunes the same night.

Speaking about the partnership, Yelawolf has described it as 'a big deal' and 'one of those moments where the timing was really really good'.

On September 16, 2014, 'Till It's Gone' was featured on the second episode of the seventh season of American crime drama television series Sons of Anarchy, an inclusion which Yelawolf described as a 'perfect fit'. Due to its 'dark and swampy' tone, the track was originally known as 'The Swampy Record'. The song originated as an acoustic guitar riff, which was then looped and used as the backing for lyrics which were written 'in a couple hours'. Like much of Love Story, 'Till It's Gone' was recorded at Blackbird Studios in Nashville, Tennessee with mixing engineer Matthew Hayes and producer William 'WLPWR' Washington, who also performed keyboards, pads, drums, programming and strings on the song Mike Hartnett performed guitar and bass guitar.

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